Automechanika Frankfurt 2018
FAD, now with a new name, has continued the tradition also this year and had an exibition at the "Automechanika" fair, which takes place in Frankfurt. Automechanika trade is a fair dedicated to the automobile industry and the aftermarket segment, and is the most important trade fair for component producers who want to sell their products in foreign markets.
This year the fair was held from 14 to 17 September, and it was attended by over 4,500 exhibitors from over 70 countries. The fair was visited by nearly 140,000 visitors.
FAD has been an exhibitor at the fair since 1996. The goal of this year's participation was to send out to both existing and former as well as prospective customers a clear message that FAD continues to operate and seriously counts on this segment.
In the domestic market, emphasis is placed on promoting the brand and strengthening relationships with both our customers as well as decision makers in the purchasing process - and these are technicians.